EventIntel Weekly

You are running a structured pre-mortem on a corporate event. Assume the event has already taken place and it went badly. Work backwards to explain why. I will paste the event brief below this prompt. Analyse it from all seven of the following perspectives, and say explicitly when a perspective cannot be assessed because the brief does not contain the information: Global Head of Events, CFO, Procurement, Security and Risk, a senior attendee, a first-time attendee, and the event operations lead. Then produce the following, in this order. 1. Fifteen ways this event could fail. State each one as a specific failure, not a category. For each, name the perspective that would see it first. 2. Assumptions. List the assumptions the planning team appears to be making but has not stated. Quote the wording in the brief that reveals each assumption. 3. Risk ranking. Rank the fifteen failures in a table by likelihood (high, medium, low) and impact (high, medium, low), with a one-line justification for each rating. Put the high-likelihood, high-impact rows at the top. 4. Budget vulnerabilities. Identify where this budget is most likely to be exceeded, which costs are unquantified in the brief, and which are exposed to attendance numbers, currency, guarantees or late change. 5. Attendee experience weaknesses. Separate what a senior attendee would notice from what a first-time attendee would notice. 6. Operational dependencies. Identify every single point of failure: one supplier, one venue system, one person, one delivery window, one approval. 7. Reputational risks. Internal and external, including anything that would read badly if it appeared on social media or in trade press. 8. Accessibility and inclusion concerns. Cover physical access, sensory considerations, dietary provision, language, caring responsibilities, travel burden and participation format. 9. Sustainability issues. Cover travel, food waste, materials, energy and any environmental claim in the brief that would be difficult to substantiate. 10. Preventative actions. For the top ten risks only, give one specific preventative action, who owns it, and the date by which it must be done relative to the event date. 11. Five questions the event leader should be asking that are not in the brief. Make them uncomfortable and specific. Rules. Use only what is in the brief. Where the brief is silent, say so rather than inventing detail. Do not soften your assessment. Do not repeat the brief back to me. Where you are uncertain, mark the item as an assumption on your part. Before you begin: do not paste confidential contracts, attendee personal data or commercially sensitive pricing into an AI platform that your organisation has not approved for that use. EVENT BRIEF: [paste your brief here]